Today the tourism industry in Malaysia is getting development and becoming one of the worlds most attractive travel destinations, as well as in the economic and social development has also become important. The local and foreign tourists to the development of tourism had become major contributor to the country’s economy. According to Thrust one of the Ninth Malaysia Plan states the Governments said that tourism is become the intention to boost up the value chain on the several areas that had been focused. As we know, the tourism industry in Malaysia is an important foreign exchanges earner which contributing to the economic growth, attracting more investment as well as increasing the job opportunity. While promoting the domestic tourism, at the same time, strengthen the country’s position as a leading tourist destination abroad also become one of the key concern by the Government and mostly the supporter are come from the entrepreneurs, business owners and investors. Besides, the Ministry of Tourism will take the lead in developing the industry, while Tourism Malaysia, Malaysia Tourism Centre and Virtual Malaysia will work together to promote the diversification of the country’s tourism products and services regardless in local or abroad. As tourism industry has become one of the sources of Malaysia’s economic, therefore increase in tourism activities had generates multiplier effects in other sectors of the economy such as the hotel industry, retail businesses, restaurants and transportation. Therefore, today, tourism industries in Malaysia are getting important in order to boost up the economy of Malaysia as well as increase the popularity and awareness from the publicity.
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1.1Background of Study
1.1.1 Tourism Industry
Tourism is one of the fastest growing industries in the world and a major source of foreign exchange and employment opportunities for many developing countries, such as Singapore, Malaysia, etc. Tourism is important in many countries, according to the United Nations World Tourism Organization World Tourism barometer said that, because of tourism is the factor of the country’s economic growth. Many of us have been “tourists” when we travel to other countries, but at the same point in our lives, the definition of the tourism industry is very difficult to define. As we know, tourism activities, and live in places outside their usual environment for more than a year of casual business or other purposes.
The tourism industry is a vibrant and competitive industry, it requires the ability to constantly adapt to customers’ changing needs and desires, customer satisfaction, safety and enjoyment, and this is the most particular of tourism enterprises. The tourism industry is divided into five different sections, such as accommodation, food and beverage services, recreation and entertainment, transportation and tourism services category in both outbound and inbound tourism and travel industry.
1.1.2 Tourism Industry in Malaysia
Malaysia is one of the Southeast Asian countries, on a peninsula of the Asian continent, to a certain extent; it can be recognized as part of the Asian continent and the northern part of the island of Borneo. In efforts to diversify the economy and make Malaysia’s economy is not dependent on the export-oriented government to increase tourism in Malaysia. Experimental results show that tourism has become Malaysia’s third largest foreign exchange earner, accounting for the Malaysian economy in 2005, 7%. As of 2011, Malaysia was ranked the top 9 in the world’s most visited country, behind Germany.
The government agency has the responsible for the Malaysia Tourism Promotion Tourism Malaysia, Malaysia Tourism Promotion Board (MTPB). In 1999, Malaysia launched a worldwide marketing campaign or slogan is called “Malaysia Truly Asia”, which is largely successful, bringing more than 7.4 million tourists to Malaysia.
In addition, we also know that, in the Malaysian tourism activities is for improving Malaysia’s tourism services. The Malaysian tourism main objective is to attract more tourists therefore they are put more efforts in order to ensure that visitors to stay longer, as well as to earn some profit in the process, such as taxes, their room and board, and transportation. In addition, by improving Malaysia’s tourism industry, will also increase employment opportunities for local people, because when the progressive development of their tourism industry, so they need more manpower to maintain or improve their quality of service. Also assist in the creation of employment opportunities, the contribution of tourism in Malaysia’s gross domestic product (GDP). Furthermore, the ranks of the tourism industry in Malaysia are rank in top 3th in the international tourism market.
The tourism industry in Malaysia as the world’s most attractive industry, as well as become of great significance in the economic and social development. Wide range of local and foreign tourists to the development of the tourism industry is a major contributor of the country’s economy.
According to thrust one of the provisions of the Government in the Ninth Malaysia Plan, tourism is the intention to upgrade a few areas of the economy up the value chain and it has focused. As we know, the tourism industry in Malaysia is to contribute to the economic development of an important source of foreign exchange earnings, attracting more investment and increase employment opportunities.
At the same time, to promote domestic tourism and to strengthen the country’s position as a leading tourist destination there has also become one of the main issues of concern in a foreign country by the government and the main supporters from entrepreneurs, business owners and investors.
In addition, the Ministry of Tourism will take the lead in the development of the industry, Tourism Malaysia, Malaysia Tourism Centre and diversification Virtual Malaysia will work together to promote the country’s tourism products and services, either locally or abroad. As tourism in Malaysia has become one main source of economy, and the increase in the multiplier effect of tourism activities, such as hotels, retail, restaurants and transportation also is sectors of the economy.
With the slogan “Malaysia, truly Asia”, of different ethnic and religious matters Malays, Indians, Chinese and many other ethnic groups live together in peace and harmony. Multiculturalism, not only to make Malaysia become one of the delicious gourmet paradise, it also made â€‹â€‹Malaysia home to hundreds of colorful festivals. No wonder Malaysians like celebrations and social events. (Www.tourism.gov.my) Malaysia has been conservative as one of the best travel secrets in the world. Malaysia also offers a wide variety of dishes, designed to attract all tastes, most important, the price is relatively affordable. (Www.oppapers.com) Malaysian tourism industry has been rapid development, because the top of the government own the high quality of the natural and cultural tourism resources, effectively propped up. Malaysia has become the second largest source of trading foreign currency (foreign exchange) and the third largest economic sector. But by virtue of the excellent on-site, we should have a clearer understanding of the weaknesses and problems of Tourism Malaysia Tourism industry, continue upward, more efficient. (Www.oppapers.com)
Malaysia is a great place, full bubbling; bustling melting pot of race and religion, Malays, Indians, Chinese and many other ethnic groups live together in peace and harmony. One of the main attractions of Malaysia is the extreme contrast. Towering skyscrapers look down on the wood frame houses on stilts, and five-star hotel, sitting a few meters away from ancient coral reefs. Cool hideaways are found in the highlands roll down, warm sandy beaches and rich, humid mangroves. In the other world, the tourism industry in Malaysia to become the world’s most attractive resort, as well as become of great significance in the economic and social development. Furthermore, a wide range of local and foreign tourists to the development of tourism as a major contributor to the country’s economy.
Malaysia is one of Southeast Asia’s wealthiest and most developed countries, Malaysia Malay, Chinese and Indian people, the world of mixed incentives and charming position, any visitor.
Malaysia is divided into two distinct areas, Peninsular Malaysia and East Malaysia. The hillside east side of the peninsula is the national capital of Kuala Lumpur. This made the development of Kuala Lumpur as one of the Asia’s most pleasant and most attractive cities. Peninsula impressive infrastructure, coupled with the beautiful scenery, the fun of travel is not a chore. As close to the equator, about 20-30 degrees Celsius, little change in Malaysia’s humid climate throughout the year. In Malaysia, Malay is the national language, although in their respective ethnic groups.
Besides that, Malaysia also can categorize as food heaven. Malaysia is the country’s racial mixture therefore it gives rise to a cuisine that is as diverse as it is delicious for example one of the Malaysia creation that everyone seems to enjoys is “satay”, which is make by the delicious meat kebab in a spicy peanut sauce.
1.2 Problem Statement
1.2.1 Nature of Problem
There are few problem had affecting tourism industry in Malaysia.
Based on the article titled “Foreign countries contemplate travel advisories after church attacks in Malaysia” taken from theedgemalaysia.com, there is shows that there are Foreign countries contemplate travel advisories after church attacks in Malaysia
(According to theedgemalaysia.com, 2010)
Based on the article title “Terrorism affect Tourism” taken from wihp the all-inclusive hotel marketing agency, there is shows a statistic tourist arrival was decline after terrorism attack Malaysia.
(According to wihp the all-inclusive hotel marketing agency, 2008)
1.2.2 Factors contributing to the problem
According to some of the embassy’s diplomatic aides, is in the midst of drafting travel warning their citizens to Malaysia. “While we appreciate that,” Allah “issue and the church attack is a strictly internal affair, we are considering a tour, said:” speaking on condition of anonymity, one of the staff of foreign embassies. The relative safety of travel of the information provided by the hotel’s tour is a notice issued by a government agency or access to one or more specific target.
Datuk Seri Dr Ng Yen Yen, Minister of Tourism, Government is worried that the latest flammable church attacks are likely to have a national impact on the tourism industry, and may be a threat to the sector’s growth, her current mental anxiety, feeling very sad that this will affect the economy and industry. She said: “This is the era of communications, so the rapid dissemination of information tourists will choose not to visit a country faced with conflicts, especially religious conflicts. Church attack, sending the wrong message to foreign tourists always advertised as Malaysia harmonious national whether it’s a gourmet paradise, multicultural society, however, the Department does not receive information event in tourist arrivals in Malaysia, we are monitoring the development through our overseas offices.
Massacre in Malaysia is located in Southeast Asia, and it is adjacent to the Bali bombings in Indonesia and southern Thailand militant killed many civilians just across Malaysia’s northern border. This makes only Malaysia, Singapore and Brunei, so far without any terrorist attacks or activities. Issues facing as the neighboring countries, such as terrorism and the internal war, we worried about global tourists may feel that the entire area is unsafe. Because the terrorists now targeted destination hotels and public restaurants, you certainly do not want to take extra care when sleeping, the bombed hotel fear or do not eat or shooting blindly at the famous restaurant.
(According to wihp the all-inclusive hotel marketing agency, 2008)
1.2.3 Impacts of the problem
Tourism Minister Datuk Seri Dr Ng Yen Yen told Bernama, January 10, 2011 (Sunday), worried about attacks may be a threat to the growth of tourism. Members said that foreign tourists are considering religious tensions in Malaysia may lead to fear, thus affecting the country’s economy. She added that the church attack, sending the wrong message to foreign tourists in Malaysia has been touted as a harmonious country, despite its multi-ethnic and multi-religious society. “However, in terms of security, the embassy and the police and Interior Ministry officials in the answers given on Monday satisfied,” she added. ((theedgemalaysia.com, 2010)
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1.2.4 Promising Approaches
With the aim to resolve the political instability in Malaysia it need to take several steps to avoid the decline in the tourism industry in Malaysia. In this regard, the Government’s implementation of the rebound joeuThe law, its goal is “no one can side jump, there is no one in the party resigned from the party, because they want to jump ship to the other. Example: this happens in Perak.
Malaysia is the implementation of anti-terrorism legislation, in order to overcome the problem, the performance improvement due to terrorism, calls the internal security of Art (ISA). ISA target limit self-assembly, and freedom of movement of tourists.
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