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Proposal for Health Promotion Framework

Paper Type: Free Essay Subject: Health
Wordcount: 1440 words Published: 5th Sep 2017

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Topic: Alcohol

The purpose is to propose a health promotion framework

Background of the program:

Alcohol is one of the topics covered by the health promotion agency. The health promotion agency runs programs like “no beersies”, “say yeah, nah”, “levy on alcohol” ,”don’t know? don’t drink”.these programs have recognized the adverse effects on consumption of alcohol and therefore promote reduction or complete stoppage on its intake . Don’t know? Don’t drink, focuses on pregnant women or women who have the slightest doubt of being pregnant. There is no known safe limit or known safe time which would allow the women to have alcohol without causing harm to the developing fetus. Alcohol crosses the blood brain barrier causing a number of birth defects like low birth weight, distinctive facial features, heart defects, behavior problems, intellectual disability . Don’t know? Don’t drink is an evidence based program which works in all sectors adding to health and well being of the population. This program works by promoting health and well being, enabling health promoting initiatives and environments, informing health promoting policy and practice. Similarly the other programs like” no beersies” and “say yeah, nah”,are giving their contribution towards the reduction of consumption of alcohol.


The intervention recognizes alcohol consumption as a community problem. According to Ottawa charter, strengthening community actions is defined as expanding the resources and capacities of community to make decision and take collective action to increase their control over determinants of their health.(D.Fry and A.Zak.2016). it gives opportunities to bring the people together of the community. This can be done by providing resources by which the people can take decisions and participate collectively.

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Te pa mahutonga is a health promotion model , promoting the health of maori. It promotes healthy lifestyles for the maori population. Alcohol is a risk factor and risk factors impose threat to a healthy lifestyle. A large number of maori population whether young or old is surrounded by the risk laden life style. In order to reduce the risk and to lead a healthy lifestyle, the harm should be minimized, the interventions should be targeted, management of risk, relevance of culture and positive development.(m.durie,1999)

This program gives an equal amount of chance of participation and is based on the equity principle whose goal is to create an environment where everyone like people coming from all income group, ethnicity have access to good health.( Tones, K., & Tilford, S. 2001)

This program gives an individual an option of participation thus giving him empowerment, and allowing the individual to take their own decision.

The general and the maori population will be equally benefited if there is equal amount of participation and equal amount of opportunity. This is based on the equity principle of health promotion ..( Tones, K., & Tilford, S. 2001)

The targeted population is based on equity principle

Question 9 is also based on te pae mahutongas principle of healthy lifestyles.

Ottawa charter explains the principle of Building healthy public policy which that means “advocating for, establishing and/or implementing explicit actions by government (international ,national ,state or local). According to Geoffrey Rose, population based interventions have the ability detect the determents of health on a large scale.(2001). Te pae mahutonga’s principles of healthy lifestyle is also applicable.

Question 11 relates to creating supportive environment from ottwa charter, by creating ways and means through which health is supports and protected from any social or environmental hazards.

Approach to community falls under the principle of developing personal skills and criteria on lessons for program effectiveness of ottawa charter.


1) yes. This intervention brings the community together through run a promotion and helps the individual in takeing decisions.

2) yes. The program does help maori population for better health care but more focus is needed to be given on this as it specifically does not do so.

3) yes. The program gives opportunity to general as well as maori to participate actively .

There are equal opportunities for general and maori population but still more focus is to be added on to the maori population considering them as the minority.

4) yes

5) may be. it will depend on the amount of participation.

6) the general population is more benefited since their involvement is more. Also the promotion strategies used does not show maori involvement, which could be a reason as they cannot relate to it.

7) the targeted population, in this case the pregnant women will be benefited since they will be aware and avoid consumption of alcohol after knowing its ill effects. Don’t know? don’t drink program focuses on women who are pregnant or other women who have the smallest chance of being pregnant. So this program will indeed benefit the targeted population of women.

8) yes.

9) yes. Programs like “no beersies”, “say yeah,nah”, focus on the lifestyle in which people are living. It gives ways and means by which we can avoid having alcohol and still be surrounded by the same peers Programs like “no beersies” and “say yeah, nah” campaign for the reduction in consumption of alcohol in such a way that they stay in their group and can still avoid drinking alcohol. So a person need not necessarily drink just for being with his mates

10) yes. By reducing the intake of alcohol, the amount of drink and drive cases will be reduced thus saving lives.

11) yes.

12) the program address the people by promoting, enabling and informing

13) yes.

14) yes. there are on researches which are then later implemented.

15) no


Overall it can be seen that most of the programs satisfy the health promotion models of Ottawa charter and te pae mahutonga as well as the principles of health promotion however, there should still be emphasis on maori health approach and on building healthy public health policy.


D. Fry and A. Zack, (may 19,2016). applying the Ottawa charter to inform health promotion programme design.health promotion international, daw022.

Durie, M. (1999, December). Te Pae Mahutonga: A model for Maori health promotion. In Health Promotion Forum of New Zealand Newsletter (Vol. 49, No. 2-5).

Tones, K., & Tilford, S. (2001). Health promotion: effectiveness, efficiency and equity. Nelson Thornes.

Rose, G. (2001). Sick individuals and sick populations. International journal of epidemiology, 30(3), 427-432.


  • Does this intervention bring the community together?
  1. Does this intervention help the maori population to better health care?
  1. Does this program give an equal opportunity of chance to all for participation?
  1. Does this intervention give choices to the population?
  1. Are the general population and maori population equally benefited?
  1. Who is most benefited?
  1. How will this intervention benefit the targeted population?
  1. Is this intervention accessible?
  1. Does this intervention focus on altering the lifestyle in which people are living?
  1. Does the aim of the program help in protecting against any hazards?
  1. Does the motivated person’s behavior influence others as well?
  1. By what means does the program approach to the community?
  1. Are the programs carried out by this intervention based on any evidence?
  1. Is the intervention supported by any government policy?
  1. Does the intervention focus on building healthy public health policy?


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